When asked about their reasons behind not investing in a website, most small business owners ask, “Doesn’t my Facebook page count?”
It’s common for businesses to have a Facebook (Or Instagram, or Twitter) page. And they are amazing tools in their right. They help build a larger audience and even can help you do market research. However, a Facebook page should not replace your business website. Here are some reasons why.
Did you know in 2018, Facebook reported people spent 50 million fewer hours on Facebook compared to 2017?
1. You do not own your page
What happens if Facebook stops supporting businesses tomorrow morning? If your Facebook page was your sole online presence, all the clients and followers you built would disappear overnight.
Sounds absurd, I know. But remember when Facebook went down globally not too long ago, and the whole world was thrown into disarray?
And while it’s unlikely Facebook will stop supporting businesses, you do not have any say in the features Facebook chooses to implement.
With your website, however, you have total control. You decide what to show, and what not to.
A website is also infinitely more credible, because, well; everyone has a Facebook page. It’s free and very easy to set up, and anyone can do it.
A well-made website, however, shows your commitment to the business and allows you to command much more authority and trust.
2. The competition is fierce
Social media platforms, be it Facebook or Instagram or Twitter, are insanely competitive. You’re continuously fighting off competition from several other businesses.
What’s even worse, you’re competing with your prospect’s Facebook friends. Many people find ads annoying, especially when they are trying to connect with their friends. It’s like crashing a private party very, very loudly. And no one likes party-crashers.
On the other hand, a website ensures you have the full attention of your potential client. An SEO-optimised website is like your innovation to your client’s party. And once you’re inside the party, it’s a lot easier to make a client out of them.
3.Consumers start in search engines
Where do you go when you want to look something up? Facebook or Google? The 4.5 billion daily queries on google show that most people turn to search engines over social networks to find information. in fact, despite the amount of budget brands put in social media marketing, only 3% of all traffic is generated from social media platform, compared to the over 50% from search engines.
A business website lets you position yourself properly, so you’re easier to find. With the right techniques, you can even compete with larger businesses or optimise your site for local searches.
So how do you get a hold of that 50%? Two words- Content Marketing.
Content Marketing is the consistent flow of content your customers want on YOUR website.
Businesses that publish content on a consistent manner increase organic traffic and observe long-term benefits, simply beacuase their old content continues to drive traffic long after it’s original publication date.
The Key is to make your website and your social media work together
Linking your social media through clickable buttons, or displaying social media feeds on your website can be a great tool for expanding your reach. Another mighty useful trick is to add sharing options in your content. This way, you can encourage your visitors to follow you as well, increasing your reach at no extra cost.
You deserve a well-made website, so you can embark on your content marketing strategy, and start attracting more customers than ever before!