Regardless of its size or industry, a business’s online presence can have a massive impact on its performance. Today, over 81% of people look up a business or service online before they make a purchase. It’s gotten to a point where 40% of consumers won’t even trust a business without an online presence.
It’s never been a better time to build your online presence. Especially when 46% of small business owners still resist investing in a website. This means, that getting one instantly gives you a leg up over 46% of the competition!
If cutting the competition in half still isn’t reason enough for you, read on-
1. Not Having A Website Is Killing Your Credibility
A decade ago, it was fine to have a business and not have a website. Websites were those fancy toys only big businesses with millions in the bank could afford, and were seen as more of a luxury, rather than a necessity.
In an age when 40% of consumers won’t trust a business without an online presence, not having a website is a death sentence. Right now, your potential customers are trying to find you on Google, using keywords, location, questions, and even your business name. And guess who’s showing up in their search results? All your competitors.
Are you okay with losing all those customers?
2. A Website Is The Only Way To Be Seen In 2022
“If it isn’t on google, it doesn’t exist”
Think about it. Yellow pages are long gone, and all people do is stare at their phones. If you’re not on their phones, how will they ever see you?
People want to know if your business is the right for you. But, if they are 35 or under, they will not call you- ever. 10 years ago you could get by on word of mouth, but today’s consumer needs a lot more information, and a website is built exactly for that purpose.
A well-made website lets your customers know what you offer, why they should care, and gets them to take action. It communicates your business’s mission, why you do what you do, and what makes you different.
In fact, with the right optimisation, you can even compete with big players in your industry without spending all your money on ads. A website validates your expertise and makes you trustworthy. Accreditations, awards, and reviews double down on this.
Speaking of reviews,
3. A Website Builds Social Proof
Remember way back when you’d ask your friends for their recommendation for a product or service? Today, those friends have been replaced by the google search box on people’s screens. Consumer behaviour today is driven mostly by what others have to say about your business. You might already have five-start reviews on sites like Foursquare, Yelp, or Facebook, but with a website, you can gather all of those positive reviews in one place, for the world to see. You can showcase your work, show off all your happy customers, and assert your expertise.
Oh and about Facebook-
4. Social Media Is No Longer Enough
At this point, you might be asking, “But, doesn’t my Facebook page do all that already?”
Did you know in 2018, Facebook reported people spent 50 million fewer hours on Facebook compared to 2017?
It’s common for businesses to have a Facebook (Or Instagram, or Twitter) page. And they are amazing tools in their right. They help build a larger audience and even can help you do market research. However, a Facebook page should not replace your business website. Here are some reasons why.
a. You do not own your page
What happens if Facebook stops supporting businesses tomorrow morning? If your Facebook page was your sole online presence, all the clients and followers you built would disappear overnight.
Sounds absurd, I know. But remember when Facebook went down globally not too long ago, and the whole world was thrown into disarray?
And while it’s unlikely Facebook will stop supporting businesses, you do not have any say in the features Facebook chooses to implement.
With your website, however, you have total control. You decide what to show, and what not to.
A website is also infinitely more credible, because, well; everyone has a Facebook page. It’s free and very easy to set up, and anyone can do it. A well-made website, however, shows your commitment to the business and allows you to command much more authority and trust.
b. The competition is fierce
Social media platforms, be it Facebook or Instagram or Twitter, are insanely competitive. You’re continuously fighting off competition from several other businesses.
What’s even worse, you’re competing with your prospect’s Facebook friends. Many people find ads annoying, especially when they are trying to connect with their friends. It’s like crashing a private party very, very loudly. And no one likes party-crashers.
On the other hand, a website ensures you have the full attention of your potential client. An SEO-optimised website is like your invitation to your client’s party. And once you’re inside the party, it’s a lot easier to make a client out of them.
3. Social Media has SEO limitations
Where do you go when you want to look something up? Facebook or Google? The 4.5 billion daily queries on google show that most people turn to search engines over social networks to find information.
A business website lets you position yourself properly, so you’re easier to find. With the right techniques, you can even compete with larger businesses or optimize your site for local searches.
While on the subject of local searches,
5.It’s Essential For Local Businesses
Many small business owners do not see the need to invest in a website. However, they miss out on an incredible source of revenue.
And I’ve got data to back that claim up.
According to local SEO statistics,
46% of searches on google include local intent
97% of users use search to find local businesses
28% of users purchased an item after a local search
70% of users will visit a store because of what they found online
It all goes back to our smartphones. As sad as it is, people just don’t talk to each other anymore. They don’t ask their friends and family for recommendations, they search for businesses on their tiny slab of glass and plastic instead. And if you are not showing up in their searches, you don’t even exist for them.
Read more about Local SEO here.
6. A Website Expands Your Working Hours
You love your business. You built it with your blood, sweat, and tears, and you have made it your life’s purpose to build a legacy.
But, how many hours do you put into your business a day? 10? 11? 12?
Don’t you wish you could attract customers 24×7?
Having a website means your content is always available. You can educate your potential clients about your offerings. You can provide support in the form of frequently asked questions. In some way, you’ll always be interacting with them, regardless of the time of day. You can even take it a step further and add AI-powered chatbots to your website, which can start and hold basic conversations with your potential customers while you focus on more demanding priorities.
7. A Website Will Be The Best Investment You Make For Your Business.
According to a 2020 study by Deloitte, digitally advanced small businesses:
a.Earn 2x as much revenue per employee
b.Experienced nearly 4x higher revenue growth year-on-year
c.Were almost 3x more likely to create jobs over the previous year
d.Had an average employment growth rate 6x as high
A well-made beautiful website is one of the best marketing tools you’ll ever get. They’re affordable and will pay for themselves many times over.
Oh and they’re a legitimate business expense and a tax write-off.
Your business deserves a well-designed, responsive website that looks great on all devices.